560 million professionals are currently using LinkedIn with 4/5 of those people driving business decisions, making this platform the number 1 business to business (B2B) marketing platform for lead generation.
The targeting available for B2B businesses through LinkedIn is unrivalled including the ability to;
- Reach people based on the industry of the company at which the member is employed
- Target potential customers based on current or past job titles
- Target current or past employer listed on members profile
Its clear to see with this level of targeting available why LinkedIn is such a powerful tool for businesses looking to generate high quality leads.
At Red Rag Marketing we can help your B2B business generate sustained growth through LinkedIn marketing campaigns.