The number of times your advertising have been clicked. This measure tracks a variety of clicks on your ad, including interactions with the ad container, links to other sites, and links to expanded ad experiences. Clicks to the related company Page profile or profile picture, Post reactions (such as likes or loves), Comments or shares, Clicks to expand media (such as photos) to full screen, and Clicks to do actions indicated as your campaign goal are all included (such as liking your Page for a Page engagement campaign).