A Facebook page is a public profile made by businesses, groups, celebrities, and anybody else who wants to use social media to market themselves publicly. Facebook pages function similarly to personal profile pages, with the exception that they have “fans” rather than “friends.” These pages are open to the public and often post status updates, links, events, images, and videos to their followers’ news feed and walls. Businesses and other organizations can use Facebook pages to engage with potential consumers rather than merely advertise to them. Many businesses and organizations now use Facebook Pages instead of having their own websites or as another means to communicate with their customers.