Instant Experience View Time

« Back to Glossary Index

The average total time spent viewing an Instant Experience in seconds. An Instant Experience is a screen that appears after a mobile user interacts with your ad. It may include a number of interactive or multimedia components, such as video, images, a product catalog, and so on. This metric tracks the average amount of time spent viewing the Instant Experience linked from your ad. Time spent in other Instant Experience units linked from the original Instant Experience is also included.

« Back to Glossary Index