The total amount of actions consumers perform as a result of seeing your adverts. Post engagement indicates that your ads are relevant to your target audience, which improves the performance of your ads. People are more likely to interact with advertisements that are relevant to them. This metric allows you to track and compare these interactions to engagement from other ads or campaigns. All activities consumers take while your ads are running are considered post engagement. Post engagements can include actions such as reacting to, commenting on, or sharing the ads, claiming an offer, viewing a photo or video, or clicking on a link.