The number of times your video was played for at least 15 seconds or until it finished. The measure counts when your video was played to completion if it is 15 seconds or less. This metric is used to determine how many times someone has watched a video for at least 15 seconds. The video’s full length is considered to be at least 97% of the video since people frequently drop off before the true end of a video when credits roll or content fades out.
« Back to Glossary IndexThruPlays
« Back to Glossary Index