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Ad Set

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Ad sets are collections of ads that have the same settings for how, when, and where they should run. When you establish an ad set, the decisions you make at the ad set level apply to all of the ads in the set automatically. Budgeting, scheduling, audience, placement, and ad optimization, and delivery are all controlled by the ad set. You’ll select audience criteria like geography, gender, and age using ad set level options.

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