Attracting and retaining loyal customers on Instagram would give a considerable advantage, especially to an early-stage company. However, one of the most undervalued marketing tactics is post timing. Hours and days matter a lot on Instagram when it comes to posting and engagement. So the million-dollar question is, when is the best time to post on Instagram? Find the answer in this article.
Best time to post on Instagram on each day
Sunday
It is best to post between 8 AM to 2 PM on Sundays. This time is when people have more time on their hands. They check their feeds while they drink coffee, take a break from the morning’s work, or kill some time just before lunch. However, it is vital to note that engagements are generally low on Sundays among all the days of the week.
Monday
The best time to post on Mondays is between 11 AM to 2 PM. Monday mornings are busy for almost everyone in a full-time job. As a result, practically no one has time to browse the Internet during business hours. But because it’s Monday, everyone is acutely aware of how little they’ve accomplished over the weekend. This makes everyone curious about what new things might be out there. This curiosity drives people to browse the web during their first hour back at work.
Tuesday
During Tuesdays, it is best to post between 10 AM to 3 PM and 7 PM. You should post during these time frames because the probability of you getting visitors is high. This is because traffic is most increased during these hours, and you will mostly get more views from different countries in different time zones.
Wednesday
It is best to post between 7 AM to 4 PM on Wednesdays. This is because on, average, fifty percent of the total activity on all blogs happens between 7 AM to 4 PM on Wednesdays.
Thursday
The best time to post on Thursdays is 10 AM to 2 PM and 6 PM to 7 PM. This is when adults are most likely to be online and checking their social media. And so, at each point in this period, your post has the highest chance of showing up on people’s feeds.
Friday
On Fridays, it is best to post between 9 AM to 2 PM. This period became the dominant share of all links because it is when people get back from work and have time to spend on the internet.
Saturday
It is best to post between 9 AM to 11 AM on Saturdays. Saturday morning is the optimum time to post online. This is because there are few people online, so posts tend to get more attention. Using social media monitoring tools, you can see that a typical post will receive dozens or hundreds of views during the first few hours it is up.
Best time to post on Instagram per Industry
Healthcare
In 2020, healthcare organisations had to respond to increasing demand for services from people whose lifestyles were deeply affected by the COVID-19 pandemic. Hence, it is crucial to choose the right time to post where most people will be reached by the essential information from the healthcare sector. The best times to post on Instagram for healthcare companies are Sunday 8-9 AM, Tuesday 8 AM-noon, and 5-8 PM.
Retail Industry
If you are part of the retail industry and looking to reach an audience interested in that industry, it is a good idea to know when your followers are online, so you can post at a time when they are most likely to engage. For example, you can boost engagement by posting your photos on Wednesdays at 3 PM during the after lunchtime rush and on Fridays at noon when people are winding down from their workweek.
Technology Companies
Posting on Instagram for tech during global peak times will ensure that your posts get reached by the biggest audience possible. The best time to post for technology companies is Wednesdays between 6 AM and 9 AM and Fridays between 7 AM and 10 AM.
Educational Organizations
There are more active students following Instagram accounts with educational material later in the day. Hence, the best time to post for educational organisations is Friday from 8 PM to 10 PM.
Food and Beverage
People are more likely to look at photos of food when they’re hungry. In addition, most professionals take a break during the middle of the day, so engagement with pictures of food will likely peak during that time.
Travel Agencies
While some people may not have the means or desire to travel, that won’t stop them from interacting with your content on Instagram about the subject. Posting on Instagram about travel has the most engagement around noon on Saturdays and Sundays.
Media and Entertainment
Social media and other forms of social sharing have become so crucial for the media and entertainment industry that it is more vital than ever to make sure you post when these particular platforms are most active. For example, for your Instagram campaign, it’s better to target people who work between 8 to 5 PM Wednesday, Thursday, and Friday.
Tips on choosing the best time to post for your business
Among the many benefits of having an Instagram business account is that you can use analytics to see when your audience is most likely to interact with you. This feature lets you analyse customers’ behaviour, which is a crucial tool for promoting your business. It also allows you to see when most customers visit your profile and like your photos, and they’ll help you determine the best times to post.
Suppose you are still not convinced with Instagram’s analytics feature. In that case, you can opt to work with a London-based social media marketing agency to help your brand maximise your social media presence by providing management services that get results.
