Facebook is the world’s top consumer social networking site. There’s no doubt that Facebook is currently the world’s favourite online pastime. It’s just so addictive scrolling through your social feed for hours on end.
Do I need a Business Facebook Page in the UK?
If you’re currently wondering why having a business Facebook Page in the UK is essential, then read on.
Below are the latest Facebook statistics as a social networking site:
- Facebook has over 2.7 billion monthly users
- 60% of these 2.7 billion users log in on Facebook EVERY DAY
- 90% of Facebook users access the social media platform through mobile
- 80 million businesses have Facebook Business Pages
- Facebook videos get over 8 billion views a day
- The average paid CPC (Cost Per Click) on Facebook is estimated at £1.25
Given these astounding statistics, your business is potentially looking at a massive value in lost opportunity for every day that it’s not on Facebook.
Digital marketers agree that an active social media presence can do wonders for your brand awareness and lead generation efforts. Facebook offers a unique potential for businesses to reach a more comprehensive network of audiences. This unique marketing opportunity is best achieved with Facebook Business Pages.
Small business owners benefit the most from Facebook Business Pages. The virtual world presents an even playing field. Business conglomerates and small brands are both presented with the same opportunity. This is unlike the actual market where small stores and businesses are overshadowed by huge companies like John Lewis Sainsburys and Marks and Spencer. In Facebook marketing, everyone’s equal.
This is one of the main reasons why Facebook marketing has become a staple. Because they can’t compete with giant companies in the outside world, many small businesses have turned to Facebook for their marketing strategy and have experienced a massive boost in sales and brand awareness as a result. They utilise a tool that no company can just buy: the power of social media.
If you’re not yet convinced, then here are six other reasons to create a Business Facebook Page:
- Learn more about your Target Audience
- Humanize your brand – make you more accessible
- Build a community engaged with your brand
- Great for Search Engine Optimization (SEO)
- It gives your company a competitive edge
- Reach out to a broader network
How to Set Up A Business Facebook Page in the UK
Register for a Facebook Business Page
You will need to create a personal Facebook account first. Once you’ve created and verified your account, log in.
Next, go to this link. You will be prompted to answer whether you’re creating a page for a business/brand or a community/public figure. Click the Get Started button under the Business/Brand section.
Enter Your Business Information
Once you’ve created a page, enter your business information. Register the page using your business name or brand. This way, you can easily be found by users searching for your company.
For the category, type a word or two that best describes your niche and industry. Facebook will provide you with category options. Choose the one that’s mostly related to your product and/or service. This helps Facebook connect you with a more relevant audience as well.
Next, you have to give your address and phone number. Don’t worry. Even if you’re just a small business working in your garage, the address wouldn’t matter. You can also choose to hide this information. You can also choose just to show your general location, like the city.
Accept Facebook’s Guidelines on Pages, Groups, and Events
A pop-up box will appear indicating Facebook’s policies on Pages, Groups, and Events. Read through these carefully to ensure that you’re comfortable with following all of their policies. You can review them here as well.
If everything is satisfactory to you, click Accept and continue.
Upload Your Pictures
Facebook will next suggest that you upload your profile picture to help users recognize you better. In the online world, good visuals are everything. It’s best to upload a high-resolution image of your logo as your profile picture. When making your logo, it must be aligned with your branding and relevant to the industry.
The minimum resolution for the image is 170×170 pixels for desktop and 128×128 on mobile. Your image will be cropped to a circle, so don’t put any details/designs in the corners.
The next image to upload is your cover image. It is the most prominent image on your Facebook business page. Make sure that it’s visually pleasing and connected to your business branding.
The image must be at least 400 pixels x 150 pixels. However, the recommended size to upload is 720×315.
Set up Your Username
Lastly, set up your username so people can find you on Facebook. They just need to type on their search bar: facebook.com/YourUsername to go to your Facebook business page. It’s best to use your company name for your username so it’s easily recognizable and remembered.
Now that you have created your Facebook Business Page, it’s time to create and publish posts. Remember that all published posts must be highly engaging to generate an organic following.
Let Red Rag Marketing Help
We offer a comprehensive and 100% transparent Facebook Ads Marketing package specifically tailored for your brand. We also provide Facebook Marketing training if you want to do your social media marketing in-house.