Glossary
- 2-Second Continuous Video Plays
- 30-Second Video Views
- About Organic Leads
- Account Currency
- Actions
- Ad Conversion Rate Ranking
- Ad Engagement Rate Ranking
- Ad Quality Ranking
- Ad Set
- Ad Set Name
- Ads API
- Advertising Policies
- Amount Spent
- App Activations Conversion Value
- Audience
- Audience Network
- Average Order Value (AOV)
- Backup Payment Method
- Bid Strategy
- Billing Summary
- Billing Threshold
- Boosted Posts
- Broad Categories
- Buying Type
- Campaign Budget Optimization (CBO):
- Campaign Budget Optmization
- Campaign ID
- Campaign Name
- Carousel Ad
- Check-ins
- Clicks (All)
- Connections
- Contact Conversion Value
- Content Views
- Content Views Conversion Value
- Conversion Device
- Conversion Value
- Cost-Per-Acquisition (CPA)
- Cost Per Add to Cart
- Cost Per App Install
- Cost Per Click (CPC)
- Cost Per Desktop App Engagement
- Cost per Desktop App Story Engagement
- Cost per Desktop Engagement
- Cost Per Event Response
- Cost Per Event Response
- Cost Per Lead
- Cost Per On-Facebook Workflow Completion
- Cost per Post Engagement
- Cost Per Registration Completed
- Cost Per Result
- Cost Per Schedule
- Cost Per Search
- Cost Per Subscription
- Cost Per Unique Add Payment Info
- Cost Per Unique Checkout Initiated
- Cost Per Unique Credit Spend
- Cost Per Unique Level Completed
- Cost Per Unique Rating Submitted
- CPM (Cost per 1000 People Reached)
- Credit Spends
- Cross-Sell
- CTR (Link Click-Through Rate)
- Current Balance
- Custom Audience
- Daily Budget
- Daily Spend Limit
- Delivery
- Desktop App Credit Spends
- Destination
- Donate Conversion Value
- Donations
- Down-Sell
- Dynamic Facebook Ads
- Dynamic Product Ads
- Ends
- Event Responses
- Facebook Ads Manager
- Facebook Page
- Facebook Pixel
- Facebook Sales Funnel
- Find Location Conversion Value
- Frequency
- Impressions
- In-App Ad Impressions
- Instant Experience Click Starts
- Instant Experience Outbound Links
- Instant Experience View Percentage
- Instant Experience View Percentage
- Instant Experience View Time
- Landing Page Views
- Lead Generation
- Leads
- Lifetime Budget
- Lifetime Value (LTV)
- Likes and Interests
- Lookalike Audience
- Mixed Values
- Mobile App Adds to Wishlist
- Mobile App Contacts
- Mobile App D2 Retention
- Mobile App D7 Retention
- Mobile Apps Achievement Unlocked
- Objective
- Offer
- Offline Adds to Cart Conversion Offline Value
- Offline Contact Conversion Value
- Offline Searches
- On-Facbook Purchases
- Outbound Links
- Page Engagement
- Photo Views
- Placement
- Post Engagement
- Post Share
- Potential Reach
- Primary Payment Method
- Qualified Reponse Rate
- Ratings Submitted
- Reach
- Relevance Score
- Relevance Score
- Reports
- Result Rate
- Results
- Retargeting
- Return on ad spend (ROAS):
- Schedule Conversion Value
- Searches Conversion Value
- Source Audience
- Sponsored Result
- Start Date
- Status
- Suggested Bid Range
- Targeted Audience
- ThruPlays
- Traffic
- Transactions
- Unique Adds To Cart
- Unique Adds to Wishlist
- Unique App Activations
- Unique Clicks
- Unique CTR (All)
- Unique Purchases
- Unpublished Page Post
- Verification Hold
- Video Average Playtime
- Video Plays
- Website Content Views
- Website Content Views Conversion Value
- Website Conversion