Facebook has taken over. That much is clear. Everyone you know has a Facebook account or two. The social media platform giant reported that as of the second quarter of 2020, Facebook has over 2.7 billion monthly active users, making it the biggest social network worldwide. Furthermore, the mega-conglomerate Facebook Inc. reported that over 3.14 billion people worldwide use at least one of its core products. The list includes Facebook, WhatsApp, Instagram, and Messenger.
To give you some insight into how astoundingly impressive these numbers are, the current total world population is about 7.8 billion people. Almost 50% of the world’s population – Mark Zuckerberg and his team.
There is no denying that Facebook has become a massive part of our daily lives. Are you bored at work? Scroll through your feed. Are you stuck in traffic? Check out what your friends are up to. Can’t sleep? Watch a few Facebook videos.
We spend hours upon hours on social media. A 2020 article reported that 16-24 year-olds devote an average of 3 hours a day on social media.
Businesses are now realizing the power of social media in lead generation and driving sales. The past few years have seen an outpour of companies and brands try to get a footing in the online world.
While brick and mortar stores are still useful, having an active social media presence is now important. In this article, the Red Rag Marketing experts talk about the different types of Facebook Ads guaranteed to increase your business leads and, eventually, sales.
- What Are Facebook Ads?
- What is Facebook Ads Manager?
- Is Facebook Marketing Expensive?
- 5 Types of Facebook Ad
- Let the Experts Take Care of it!
What Are Facebook Ads?
Facebook has given businesses the platform to market their products and services so that individuals scrolling through their newsfeed receive types of Facebook ads that can be run.
The ad formats you should use depend on your desired result. What exactly do you hope to get from your Facebook marketing campaigns? Are you in it for lead generation, brand following, brand awareness, or just to generate some social media hype? These results help drive your numbers up, but some of them provide instant, immediate, and tangible effects while some are more passive.
Facebook allows you to promote your Page, your page’s posts, ask for your audience’s contact information, or redirect your audience to your website or online store. Currently, the existing types of Facebook Ad formats are:
- Instant Experiences
What is Facebook Ads Manager?
The Facebook Ads Manager acts as your starting point when you want to run ads on Facebook, Instagram or Messenger. It is an all-in-one tool that helps you create ads, manage the date and time of posting (scheduling), and even track ads progress. You can see, in real-time, the Audience Reach and the Click-Through Rate of ads, helping to make instant decisions.
You can also use Facebook Ads Manager to target your specific demographic. By filtering the audience by age, location, and interests, you optimize your Ad Spend and appear only on the feed of individuals relevant to your chosen demographic.
Is Facebook Marketing Expensive?
It needn’t be!
In reality, you don’t have to spend £millions on Facebook ads to generate hype for your business. But it’s crucial that you carefully consider the types of ads you spend your cash on and optimise them to maximise your return on investment.
5 Types of Facebook Ads
Currently, there are five types of Facebook ad formats. It’s a good idea for your Facebook page to showcase a variety of ads so your audience doesn’t get fatigued with the same ad popping up in their feed. You want to keep your community engagement high while providing good quality content
Images add a certain pizazz to your text. No matter how engaging and exciting your caption is, the chances of it being read is close to 0 if it doesn’t have a colourful and engaging image relevant to your product and/or service.
You can read about Facebooks recommendations for supported images here
Videos add movement to your Facebook ads . This allows you to show off your product and/or service in a brand new way.
When creating videos for your Facebook page, ensure that it is consistent with your branding. It must capture the attention of your target audience without straying too far from your own storyline..
You can read more about Facebook video ads here
Facebook Carousel ads showcase 2 or more images and/or videos, headlines and links or calls to action in a single ad. The benefits of Carousel Ads include:
- Feature multiple products and/or service that link to different landing pages
- Highlight multiple features of a single product
- Tell a multi-facet story
- Explain a story
- Create a larger canvas
- Sell the benefits
People can scroll through the carousel by swiping on their mobile device or by clicking the arrows on their computer screen.
You can read more about Facebook carousel ads here
Instant experience is a full screen experience. When a user clicks on your ad, the image expands into full screen allowing for a full view of the ad. Create an Instant Experience to visually highlight your brand, products or services.
You can read more about Facebook instant experience ads here
The Collection Facebook ad format features multiple products and opens as an Instant Experience when someone interacts with it. Your customers can discover, browse, and purchase products in a virtually engaging and immersive way.
You can read more about Facebook collection ads here
Let the Experts Take Care of it!
A lot of meticulous planning is involved in effective Facebook and social media marketing. As a small business, it’s easy to waste time and money getting it wrong. Why not outsource your social media marketing to the expert?
Rather than running a Facebook ad campaign by yourself, costing manpower, time, and ad money, ask our expert social media team to help you out!. Red Rag Marketing is one of the leading social media marketing agencies in the UK. We run data-driven Facebook marketing campaigns that are designed to increase your leads and improve your sales. Red Rag Marketing also offers Facebook Marketing courses for businesses who want to run their social media campaigns inside the office.